Promoting online services
December 19, 2007 at 8:42 pm
A colleague sent me this link to a YouTube video. She obviously wanted us to be inspired by the South Korean example of promoting e-government services.
Problem is… how are we going to find a Kiwi music group that the Australians won’t promptly claim to be theirs?
While at YouTube, I found another one that uses Pororo as the “e-government publicity ambassador “. Our answer has to be bro’Town! Surely the Aussies aren’t going to claim that too?
Entry filed under: Aus, authentication, government, identity, NZ, strategy, video, Web_2.0. Tags: .